![]() Don’t be scared to play around to find what works best for your brand. You may need to adjust the quality to get a little more quantity. Posting a couple of high-quality videos occasionally might not be enough to grow your global audience. To get a clear image, take the time to set up your camera or phone properly to get a good angle and lighting. Quality videos on TikTok can be achieved by making shorter clips with a clear image, trending music, and interesting visual effects such as light, words or emojis. But there is a balance to find between quality and quantity, to stay consistent with how often you post on TikTok. High-quality is essential to growing an audience on TikTok or any social media platform. Quality vs Quantityīrands should only create as much content as they can without compromising quality. Posting high-quality content at the best time indicated in TikTok analytics, and adjusting as you go, is essential. Things to Consider When Deciding How Often to Post on TikTokĪs you decide on how often you should post on TikTok, provide your target audience with something to look at, expect, and be excited about. There are many things for brands to consider when determining a TikTok posting schedule. Focusing on high-quality and engaging content, over quantity is the most important aspect of your posting strategy. ![]() Most brands will benefit from posting 1 to 3 times per day, but this is no hard and fast rule. The general rule of thumb for TikTok posting frequency is to post engaging high-quality content as often as you can. To help you determine the best cadence for your brand we’ve provided pointers below. It can be tricky and time-consuming to know how often to post on TikTok to put your audience engagement in a sweet spot. With over 2 billion downloads, TikTok quickly became one of the biggest social media platforms. TikTok is a valuable tool to reach audiences all over the world.
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